Project Overview

SilkenGlow, a premium beauty brand, approached us with the ambitious goal of launching their brand from the ground up. They needed a complete branding package, an e-commerce website, Amazon FBA UK management, and a strong digital marketing strategy to ensure visibility and engagement. Our challenge was to oversee every aspect of this brand’s creation and deployment, ensuring a seamless and cohesive rollout while optimizing for long-term growth.

To achieve this, we maintained frequent communication with the client, ensuring that every element aligned with their vision while implementing best practices in design, development, and marketing. Given the time-sensitive nature of the project, we operated with urgency, maintaining high-quality standards at every stage.

Objectives

• Develop a cohesive brand identity, including logo, color palette, typography, and packaging design.

• Showcase the brand’s products with high-quality photography and video content.

• Create an engaging e-commerce website optimized for conversions.

• Manage Amazon FBA UK operations to streamline product distribution.

• Implement SEO strategies to drive organic traffic.

• Execute PPC campaigns, social media marketing, and email marketing to generate awareness and sales.

• Ensure ongoing performance optimization through data analysis and A/B testing.

Scope of Work

To bring SilkenGlow’s vision to life, we followed a structured workflow:

• Planning & Strategy: We mapped out the branding approach, digital infrastructure, and marketing execution plan, ensuring alignment with the brand’s values and market positioning.

• Branding & Design: We created a premium and elegant brand identity, designing the logo, color palette, typography, and packaging, ensuring a high-end yet approachable aesthetic.

• Product Photography & Videography: To enhance customer engagement, we produced professional product imagery and videos, highlighting textures, quality, and application.

• Website Development: We built an e-commerce platform optimized for smooth navigation, high conversion rates, and a seamless shopping experience.

• Amazon FBA Management: Our team handled the setup and management of SilkenGlow’s Amazon FBA UK presence, optimizing listings and implementing keyword-driven strategies to enhance discoverability.

• SEO & Performance Optimization: We conducted in-depth SEO research to rank highly on Google, ensuring that the website attracted organic traffic.

• Advertising & Marketing Campaigns: We launched a comprehensive digital marketing strategy, combining PPC ads, social media marketing, and email campaigns to drive traffic and boost brand awareness.

• Quality Assurance & Optimization: Using analytics, A/B testing, and customer feedback, we continually refined performance, ensuring maximum engagement and ROI.

Results & Impact

• Successful Brand Launch – SilkenGlow’s branding received highly positive feedback, resonating with its target audience.

• Stunning Visual Identity – The professional photography and videography elevated the brand’s appeal and credibility.

• E-commerce & Amazon Growth – The website and Amazon FBA UK strategy enabled smooth operations and consistent sales growth.

• Data-Driven Optimization – Through analytics, A/B testing, and customer feedback, we continuously improved the marketing efforts, refining performance and boosting conversions.

💬 Client Feedback:
"The entire process was seamless, and ACED Innovations truly brought our vision to life. From branding to digital execution, everything was handled with precision and expertise. We’re beyond thrilled with the results!"

By executing a strategic and well-rounded approach, we positioned SilkenGlow for long-term success in the beauty industry, ensuring that every aspect of their brand was optimized for growth.