Project Overview

Quartier Gourmand, a premium restaurant chain, sought a comprehensive branding and marketing solution to establish a strong presence, attract local customers and tourists, and position itself as a key player in the community. The project encompassed full-scale branding, including logo design, color palette, typography, menu design, and social media management, alongside website development for multiple locations with menu variations.

A key challenge was executing a cohesive marketing strategy under tight deadlines, as the business was expanding rapidly. Through strategic guidance, continuous communication, and iterative feedback from both the client and their customers, we developed a consistent brand image that emphasized quality, local ingredients, and community engagement.

Objectives

• Establish a premium and consistent brand identity across all locations

• Develop a highly functional website showcasing multiple restaurant locations and menus

• Implement SEO strategies to enhance visibility and attract both local customers and tourists

• Execute PPC campaigns on Google, social media marketing, and email campaigns to acquire and retain customers

• Maintain brand consistency while promoting local and high-quality products

• Foster customer loyalty and engagement through strategic marketing efforts

Scope of Work

To ensure a successful brand rollout and marketing strategy, we followed a structured approach:

• Planning & Strategy: Mapped out the brand’s positioning, restaurant identity, and marketing execution roadmap
  

• Branding & Visual Identity: Designed a premium logo, typography, color palette, and menu layouts to create a strong, recognizable brand image. Created social media content that reinforced the brand's values and engagement with the local community
  

• Website Development & Multi-Location Support: Built a custom website featuring individual restaurant pages with unique menus per location. Developed a responsive and SEO-optimized site for easy customer navigation
  

• SEO & Performance Optimization: Implemented a targeted SEO strategy to rank highly in search results and drive organic traffic
  

• Advertising & Marketing Strategy: Launched Google PPC campaigns to attract both local customers and tourists. Managed social media marketing and email campaigns to build brand awareness and encourage repeat visits
  

• Continuous Optimization & Customer Feedback Integration: Leveraged analytics, A/B testing, and direct customer feedback to refine messaging and marketing strategies

Results & Impact

• Established a premium brand identity that remained consistent across multiple locations

• Optimized online presence with an engaging website and high-ranking SEO strategy

• Increased local and tourist engagement through targeted advertising and social media marketing

• Enhanced customer loyalty and retention by reinforcing the restaurant's commitment to quality and community

• Data-driven marketing improvements based on continuous feedback and performance analysis

💬 Client Feedback:
"ACED Innovations played an instrumental role in bringing our brand vision to life. Their ability to develop a cohesive and recognizable identity, alongside an intuitive website and strategic marketing efforts, helped us reach both locals and tourists effectively. Their attention to detail and commitment to delivering high-quality work within tight deadlines made a significant impact on our success."

By executing a fast-paced, high-quality branding and marketing strategy, we positioned Quartier Gourmand as a leading restaurant chain with strong customer engagement and a premium image.