Project Overview

Mado Sarrat, a professional nutritionist, sought to build her personal brand and digital presence to attract and retain clients. The project encompassed full-scale branding, including logo, color palette, typography, and social media management, as well as website development with integrated OneDoc booking, a blog, and a client login area for exclusive content such as e-books.

A key challenge was generating high-quality content that aligned with the client's expertise while ensuring seamless appointment booking and client engagement. Additionally, the client had budget limitations for advertising, requiring highly efficient marketing strategies to maximize client acquisition and retention. Through continuous communication and strategic planning, we crafted a cost-effective yet high-impact digital ecosystem tailored to her needs.

Objectives

• Establish a strong and professional brand identity to enhance credibility

• Develop a service-based website with OneDoc integration for appointment booking

• Create high-quality, expert-aligned content to engage and educate clients

• Implement SEO strategies to improve organic reach and visibility

• Execute a cost-efficient advertising strategy focused on Google PPC, social media, and email marketing

• Enhance client retention through a client login system with exclusive resources

Scope of Work

To ensure the project's success, we followed a structured approach:

• Planning & Strategy: Developed a roadmap aligning branding, website development, and marketing execution
  

• Branding & Content Creation: Designed the logo, color palette, typography, and menu layouts for a professional, approachable brand image. Created engaging social media content to build authority and attract the right audience
  

• Website Development & Integration: Built a custom website featuring a OneDoc booking system, a blog, and a client login area for exclusive content. Developed a custom-coded integration for OneDoc, ensuring a smooth user experience
  

• SEO & Performance Optimization: Conducted an in-depth SEO strategy to increase website traffic organically
  

• Advertising & Lead Generation: Developed a budget-conscious PPC strategy to target high-intent users while maintaining low acquisition costs. Managed social media and email marketing campaigns for engagement and lead nurturing
  

• Continuous Improvement: Used A/B testing, analytics, and client feedback to refine content, SEO, and marketing efforts for optimal performance

Results & Impact

• Established a professional, engaging brand identity that resonated with the client’s audience

• Seamless appointment booking system with a custom OneDoc integration

• Improved organic traffic and visibility through strategic SEO implementation

• Optimized cost-per-acquisition by developing a budget-efficient advertising strategy

• Strengthened client retention through exclusive content and a member login system

💬 Client Feedback:
"ACED Innovations provided exactly what I needed to build my online presence effectively. They helped me create a professional and welcoming brand, a user-friendly website, and a marketing strategy that fit my budget. Their attention to detail, technical expertise, and ability to translate my vision into reality were outstanding. I now have a strong digital foundation that allows me to engage with my clients efficiently and grow my business."

Through thoughtful branding, strategic marketing, and innovative web solutions, we successfully positioned Mado Sarrat Nutrition for long-term client engagement and business growth.