Project Overview

FEYME Smile, an eco-conscious oral care brand, aimed to establish a strong market presence by combining luxury product design with sustainability. The goal was to develop a comprehensive brand identity, build an e-commerce website with integrated Swiss Post label creation, and execute a multi-channel digital marketing strategy to drive visibility and engagement.

Managing the full scope of brand development required seamless coordination across multiple aspects, including branding, product photography, packaging design, SEO, PPC advertising, and email marketing. With time constraints in place, every phase was executed with urgency while ensuring quality remained at its peak. Frequent communication with the client ensured that all elements aligned with their vision of luxury sustainability and delivered optimal user experience.

Objectives

• Develop a premium yet eco-friendly brand identity, including logo, typography, color palette, and packaging

• Ensure a luxurious aesthetic while maintaining the brand’s sustainability mission

• Build a fully functional e-commerce platform with integrated Swiss Post label generation

• Execute SEO strategies to enhance visibility and organic traffic

• Implement PPC advertising on Google, as well as social media and email marketing campaigns

• Maintain ongoing optimization based on data-driven insights and customer feedback

Scope of Work

To bring FEYME Smile’s vision to life, we executed a structured workflow:

• Planning & Strategy: Defined the brand’s market positioning, digital strategy, and execution roadmap
  

• Branding & Product Design: Developed the logo, typography, color palette, and packaging design to reflect the brand’s luxury eco-conscious identity
  

• Product Photography & Videography: Created high-quality product images and videos to enhance online presentation and marketing materials
  

• Website Development: Designed and built a custom e-commerce website optimized for user experience, conversions, and performance. Integrated Swiss Post label creation for seamless order fulfillment
  

• SEO & Performance Optimization: Implemented a targeted SEO strategy to improve search rankings and organic visibility
  

• Advertising & Marketing Strategy: Launched Google PPC campaigns to drive traffic and sales. Managed social media marketing and email campaigns for engagement and brand awareness
  

• Continuous Improvement: Leveraged customer feedback, analytics, and A/B testing to refine digital marketing efforts and optimize conversions

Results & Impact

• Established a cohesive, premium brand identity that resonated with eco-conscious consumers

• Optimized product presentation through high-quality photography and videography

• Developed an efficient e-commerce platform with Swiss Post label integration for seamless order fulfillment

• Strengthened digital presence through SEO, PPC advertising, and social media marketing

• Data-driven growth strategy refined through analytics, A/B testing, and direct customer feedback

💬 Client Feedback:
"ACED Innovations delivered exceptional work from start to finish. They understood our vision for a sustainable yet premium brand and executed every aspect with precision. The branding, website, and marketing strategy were all meticulously crafted, ensuring a strong and cohesive presence in the market. Their expertise and commitment to quality made the entire process smooth and efficient."

By taking a holistic and data-driven approach, we positioned FEYME Smile for long-term growth in the sustainable oral care market.